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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « Not the Kind of Friends the Earth Needs | Main | Forbo Floors Puts the "Green" Back in Linoleum »

    The Story of Stuff

    Ever wonder where all your “stuff” comes from? Or what impact it has when you finally throw it out? You can get the whole story now, at, the launching space for a fast-paced 20-minute film that offers a black-and-white tour of what our consumer-driven culture really costs us.

    Intheader_2  The brainchild of Annie Leonard, an “activist who has spent the past 10 years traveling the globe fighting environmental threats,” the story tackles “all our stuff—where it comes from and where it goes when we throw it away.”

    Listen closely, because Annie barely catches her breath as she reviews the life cycle costs of the products we use. From the extraction of natural resources to their production into iPods, shoes, dishwashers and cars, to their distribution, consumption and disposal, Annie examines how economic policies of the post-World War II era ushered in notions of “planned obsolescence” and “perceived obsolescence” —and how these notions are still driving much of the U.S. and global economies today. 

    Her three-fold message resonates completely with what you find time after time on Big Green Purse: you don’t need as much stuff as you may think you do; don’t buy stuff you don’t need; and make the stuff you buy matter.


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