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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « The Big Green Purse Message Gains Ground | Main | A Mother's Day Question: What Do You Have in Common with Your Daughter...or Your Own Mother? »

    Will New Eco Clothes be on Target?

    One of the biggest complaints women have about "going green" concerns the challenge of dressing "green," and that means more than the color. Apart from the occasional organic cotton nightgown sold at Wal-Mart, or the jackets and vests Patagonia remakes from recycled soda bottles, it's been hard to find eco-friendly clothes at an actual store -- where you can feel them, compare them and try them on. Most "green" clothes shopping has had to be done on-line, an experience that leaves very little to be desired when choices are limited, sizes are unpredictable, and the delivery lag sometimes seems interminable.

    Target All this might change significantly in May, when Target, the national big box retailer, and award-winning couturier Rogan Gregory, launch their Go International line, first at Barney's, then in Target stores nationwide.

    The Target/Gregory/Barney's collaboration is generating a lot of buzz. Designers aren't the only ones who are surprised that the upscale Barney's and the everyone-scale Target are in cahoots. Shoppers in the market for good-for-the-earth clothes have often been put off by their out-of-this-world prices.  The Rogan Go collection will range between an affordable $15 and $45. To buy styles by Gregory, who also designs green apparel for Edun, the clothing company owned by Bono's wife Allie Hewson, adds an added plus to the "cool" column.

    What Big Green Purse will be watching for is the impact Gregory and Target have on retailers like Macy's, JCPenney, Bloomingdale's, and Lord & Taylor. Until now, any woman looking for a suit, dress, blouse or pants made from organic cotton, hemp or bamboo - materials being used liberally in Gregory's designs -- has been consistently disappointed if they've shopped at traditional outlets. Will Target's bold move inspire other retailers to expand their eco-offerings?

    There's a good chance -- especially if women who normally favor Macy's over Target not just shop at  the big box retailer, but flaunt their purchase in Macy's and other stores.

    Gregory_2 Says Gregory, right, "In order to make any real impact, you have to reach the mass market. Sustainability can't be a cult taste; it can't be a luxury. And Target has been a great partner, in fact, because they pull this whole organic thing into the mainstream."

    For more information on eco-clothing options, visit Big Green Purse.


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    Gift of Green

    Personally, I can't wait for this line! H & M has also quietly come up with an organic line of affordable clothing too. Other than thrifting, these will be best bets for my family, my budget and my green-ness. Thanks for the post.


    I'll have to go check them out next time I'm there. I noticed that whenever Target has a featured designer they tend to focus more on the Jr market. This seems to also be true at places like WalMart who started carrying greener type clothing but they're limited to Jr Tees with messages like 'Save the Earth. It's the only one with malls.' Hmmm....I'd love to see purse friendly green clothing for the hipper mama but not necessarily fashion diva set. Thanks for the post.

    Diane MacEachern

    If anyone does get to Target, let me know what you find (I haven't had time to get to my store yet)... I don't know how widespread the clothing line will be, but if it does show up near you, I hopeyou'll share your reaction to quality, price, and style.

    Queen Jaw Jaw

    I want to know WHERE it's made before I jump on that Green wagon...

    Richard Baron

    It is great to hear that Target is joining the green fashion trend. It would be great if more mainstream stores sold eco-friendly clothes. These days everybody seems to be trying to do something good for the environment and my family is no exception. So I shouldn’t have been surprised when my wife decided to extend our efforts to our clothes. She decided to find some eco-friendly outfits. I have to say that it is a good thing that my wife loves to shop online because it seems that right now, at least, this is the best way to buy eco-friendly clothes. She found a site that she really likes, which sells really beautiful, fashionable, modern looking clothing made from organic cotton at very reasonable prices. So far the website only sells female clothes, so men might have to look somewhere else. But if you are looking for a present for your wife, your girlfriend, or your mother I certainly would recommend it.

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