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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « Make Easter Earth-Friendly | Main | Want to Increase Plastic Bottle Recycling? Put a Deposit on It. »

    Water. Use it Wisely.

    Did you make a cup of tea or throw in a load of laundry before starting to read this post? You probably could have, given the easy acess most of us have to clean water.

    Woman dishes 2 One person of every three on the planet today isn't nearly so fortunate, according to the International Water Management Institute, given their lack of reliable access to fresh water (or, in the case of some 2.6 billion people by World Health Organization estimates, proper latrines). Even here in the U.S., the federal Government Accountability Office reported in 2003 that "water managers in thirty-six states anticipate water shortages locally, regionally, or statewide within the next ten years."

    The rest of the world looks equally thirsty. By 2025, worries the Water Management Institute, all of Africa and the Middle East, and almost all of South and Central America and Asia, will either be running out of water or unable to afford its cost.

    They'll also be contending with water safety. "Every day more children die from dirty water than HIV-AIDS, malaria, war, and accidents all put together," says Maude Barlow, national chair of the Council of Canadians, a citizens' advocacy group, and coauthor of Blue Gold: The Battle to Stop the Corporate Theft of the World's Water.

    According to a 2003 survey by the European Environmental Agency, nitrates, toxins, heavy metals and/or harmful microorganisms contaminate groundwater in nearly every European country and former Soviet republic.

    Water2 In the U.S., we count on our tap water to be safe, and for the most part it is. The EPA sets standards for approximately ninety contaminants in drinking water. Outbreaks from microbial contamination -- the kind that give you a stomach ache or diarrhea -- are rare, given how many people are serviced by the public drinking water system.

    The bigger issue may revolve around chemicals that waste water treatment faciities weren't designed to remove. The common fertilizer ingredient nitrate, for example, can seep into drinking water through runoff from lawns, gardens, and agricultural fields, causing "blue baby syndrome" if it depletes a newborn baby's hemoglobin. Pregnant and nursing women and the elderly should also avoid water that's high in nitrate content.

    Meanwhile, as more and more pharmaceuticals get flushed down toilets, fish and other aquatic wildlife are feeling the effects. Smallmouth bass in the Potomac and Shenandoah rivers in the Chesapeake Bay watershed have turned up sporting both male and female sex organs ... on the same fish.

    The National Academy of Sciences is worried. Its list of "naturally occurring and man-made contaminants in drinking water (that) are of concern to all of us" includes arsenic, perchlorate (a component of rocket fuel and fireworks), copper and methylmercury, the scourge of parents anxious about learning disabilities and developmental disorders in their kids.

    The ocean's misfortune is also our own, for reasons that have to do with some factors we've already discussed, like climate change and chemical pollution. Twenty percent of coral reefs and 35% of mangroves have been lost since 1980, along with their capacity to buffer coastal communities from storms. With nearly half the world's cities located within 50 kilometers of a coast, people are more vulnerable than ever before to extreme wweather events, like the Asian tsunami and hurricane Katrina. over half of the synthetic nitrogen ever used to fertilize American farmland has been applied in the last two decades. As much as 50% of it has run off, creating dead zones in great aquatic cauldrons like the Gulf of Mexico that make short shrift of those shrimp you like to serve for dinner.

    What can you do?

    * Take these easy and affordable steps to conserve water

    * Use make-up, deodorant, shampoo and other personal care products free of polluting ingredients.

    * Garden organically and design your landscape to minimize run-off.

    * Buy organic food and clothes made from recycled or organic fibers to minimize chemical applications on land that seep into water.

    * Get more ideas from Water. Use it Wisely.


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    Park Howell

    How interesting life is. I just learned of your wonderful site yesterday while reading about it on Then this morning I'm treated to the fact that you included our site, on today's post. Thank you for joining us to bring more voice to water conservation. Please let me know if there is anything we can do for you.

    Have a great day.

    EcoLabel Fundraising

    great information. I'm going to twitter your post on this...Water conservation is so important.


    Twitter: EcolabelFund

    Diane MacEachern

    Thanks for continuing to spread the word on our precious water resources!



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    Warm Regards Team

    landscape design phoenix

    Wow, that's pretty crazy. Aren't immunities built up against a lot of the stuff in some of the dirty water, though? I find some of the facts touted a little hard to swallow.

    Unique Landscape Design

    Don't forget about xeriscape concepts whenever doing an update to your yard design! Especially for those of us that live in the desert, this is a simple landscape concept that can make a massive difference in water usage.

    Diane MacEachern

    You're so right about xeriscaping! Thanks for the reminder.

    Sergio Valles

    You are okay we should not waste nature's gift, it gradually decreasing the quantity.

    The comments to this entry are closed.

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