Green Consumer Clout Motivates Tide to Clean Up Its Act
Think you can't tell a Fortune 500 company what to do?
When Women's Voices for the Earth released a report noting that Tide detergent contained chemicals that could actually be harmful to kids, millions of consumers were outraged. They were buying the Procter & Gamble (P&G) product to keep their children clean and safe. Yet according to the report, Tide actually contained the cancer-causing chemicals 1,4- dioxane at levels safety experts considered threatening.
Today - 78,000 signatures later - Tide capitulated. In response to consumer demand and a lawsuit filed in California by As You Sow, P&G agreed to phase out the carcinogens by September 2013.
“When I started my petition on Change.org, I knew that Procter & Gamble listened to consumer feedback, and I was hopeful we could get this dangerous chemical out of our laundry,” said Alper. “I can’t wait to see what we can do next.”