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Green Purse Alerts!

Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • Tell Tide to Come Clean and Ditch the 1,4-Dioxane

      Would you knowingly wash your clothes in detergent that contained cancer-causing chemicals?
    I sure wouldn’t, and I bet you wouldn't either. No wonder many cleaning product companies don’t tell you that they use ingredients that are known to cause not just cancer, but various reproductive problems and allergies, too.

    Dirty SecretsWomen’s Voices for the Earth (WVE), a terrific non-profit organization whose scientists keep an eye on the consumer products you buy, has just issued a report that identifies toxic chemicals used by five top companies: Clorox, Procter & Gamble, Reckitt Benckiser, SC Johnson and Son, and Sunshine Makers (Simple Green). WVE looked at 20 different cleaning products – and found toxic substances in all of them. If not for this study, titled "Dirty Secrets: What's Hiding in Your Cleaning Products?" you’d never be the wiser, because none of the noxious chemicals were listed on the product label.

    WVE believes consumers deserve to know what chemicals they are being exposed to so they can easily avoid products that may make them or their kids sick. I agree. That’s why I wholeheartedly support WVE’s call for Congress to pass new federal legislation called the Cleaning Product Right to Know Act requiring cleaning product manufacturers to disclose all the ingredients they use in their products directly on the product label.

    TideI’ve also signed WVE’s petition urging one of the offending companies, Tide, to remove the cancer-causing chemical 1,4-dioxane from its Tide Free & Gentle® detergent. 1,4-dioxane is a known cancer-causing chemical, and has been linked in animal studies to increased risk of breast cancer. Nevertheless, Tide Free & Gentle® is being marketed to moms as a healthier choice for their kids’ laundry, even though infants and children are particularly vulnerable to chemical exposures because their immune, neurological, and hormone systems are still developing.

    WVE is targeting Procter & Gamble (makers of Tide®) because P&G has taken 1,4 dioxane out of some of its other products, like its Herbal Essences® shampoo. More than 75,000 people have signed the petition asking the company to do the same for Tide and the rest of its products. Ironically, the Tide website says: Safety: The Most Important Ingredient in Tide®. If that’s true, then 1,4-dioxane should never have been in the product in the first place.

    PurseHere’s one more important way you can make a difference: use your big green purse. Shift your spending to safer laundry detergents that are free of toxic chemicals. Here are some we sell in the Big Green Purse store; you can also find them in many grocery stores.

    Seventh Generation

    Ecover

    Method

    Here are more ways you can take action.

    Related Posts:

    Your Big Green Muscle is Getting J&J To Make Its Baby Shampoo Safer

    Take a look at the dangers wild animals face from plastic bags...

    Bird in plasticThis quick slide show gives 35 reasons why plastic bags should be banned.

    Among them: Nearly 200 different species of sea life, including whales, dolphins, turtles, and seals, plus thousands of birds, die every year because they mistake discarded bags for food or get so entangled in the bags they can't survive.

    You can get a reusable shopping bag at your grocery store for only $.99 or $1.99 at most. Buy six of them for less than ten bucks and do the animals a favor.

     

    More good info on plastics:

    My county finally did it? What about yours? Our new plastic bag "tax."

    The environmental tragedy of plastic.

     

     

    Clean and Green Dry Cleaning Methods Reduce Your Exposure to Toxic Chemicals

    "Dry" cleaning is one of those things that sounds like a much better idea than it is. You might have an inkling of that when you step into a dry cleaners to drop off or pick up your laundry and get an overpowering whiff of ...yeah, what IS that smell?

    Thumb_brown.bmpIt's actually a toxic solvent called perchloroethylene, or PERC. I get an instant headache if I'm exposed to it after as little as ten minutes; I don't know how the cleaners themselves can tolerate it.  It's also known to cause nausea and dizziness, has been linked to reproductive problems, including miscarriage and male infertility, and been blamed for disorders of the central nervous system. Bringing clothes that exude PERC into homes and cars can leave behind a residue that can rise above levels that are considered safe to breathe. How "clean" is that?

    PERC poses an environmental threat, too. According to the Natural Resources Defense Council, the chemical generates toxic air pollution and hazardous waste in many of the communities where it's used. In fact, says NRDC, three-quarters of PERC-using dry cleaners in the U.S. are estimated to have contaminated soil and groundwater where they're located. 

    CLEANER, GREENER DRY CLEANING ALTERNATIVES

    If you'd prefer not to bring PERC into your home, beware of cleaners that claim to be "organic" or green but aren't. "GreenEarth" is the brand name for siloxane D5, a silicone-based chemical the manufacturer says degrades into sand, water and carbon dioxide. However, the EPA is still assessing whether siloxane could cause cancer. A 2003 study showed an increase in uterine tumors among female rats that were exposed to very high levels of these chemicals.

    Also avoid petroleum-based solvents, sometimes marketed as Stoddard, DF-2000, PureDry, EcoSolve, and Shell Solution 140 HT. Yes, they contain organic chemicals, but they're the "volatile organic chemicals" or VOCs that cause some of the same problems attributed to PERC.

    The good alternatives?

    "Wet" cleaning: This method uses water and specially formulated, nontoxic, biodegradable detergents to clean sensitive fabrics such as wool, silk, linen, and rayon. It is one of two processes considered environmentally preferable by the Environmental Protection Agency. It does not create toxic air or water pollution, nor does it appear to have negative health effects.  Just be sure that, before you turn your special fabrics over to shops that offer wet cleaning, you discuss the fabric with them to make sure wet cleaning is appropriate.

    Laundress* Liquid carbon dioxide (CO2): EPA also considers this method preferable to dry cleaning, but it's more difficult to find because the equipment it uses is expensive. Some CO2 cleaners also use a Solvair machine, which adds the toxic solvent glycol ether to the process; ask the cleaning company to explain their entire process before you do business with them.

    * Find safer cleaning companies. Go to www.nodryclean.com to find the safest dry cleaners near you.

    * Do it yourself? The Laundress has developed non-toxic and biodegradable cleaning agents you can use at home to launder your own fine and sensitive fabrics.

     

    What else can you do to avoid PERC?

    * Buy "wash and wear" clothes you can launder at home. Before you buy new clothes, check the label on the inside seam for laundry directions. If it says "dry clean only," you might want to reconsider.

    * Treat stains and dirt when they occur. For most fabrics other than silk, you can treat stains with soda water and a little gentle liquid soap, saving you the trouble of having to wash the entire garment.

    * Wear cotton camisoles and t-shirts under hard-to-launder fashions. The underwear will absorb sweat and body odor and help extend the life of your more delicate sweaters and blouses.

    * If you do need to go to a traditional dry cleaners, expose your clothes to the fresh air. Put the windows down if you're driving home with the clothes in the car. Once home, take the clothes out of the plastic bag they came in and hang them outside.

     

    Related Posts:

    Dry Your Clothes for Free

     

    For more great ideas on how to keep toxins out of your house, don't miss this month's Green Moms Carnival, hosted by Lori Popkewitz Alper at Groovy Green Livin.

     

     

    "You've Been Trumped" - the Donald Occupies Wilderness

    Is another golf course more valuable than pristine, unique wilderness?

    TrumpedIn Donald Trump's world it is. Trump is in the process of trying to bulldoze one of Britain's very last stretches of wilderness and turn it into not one but two golf courses. You've Been Trumped, a powerful new film shown on opening night of the D.C. Environmental Film Festival, tells the tale from the moment Trump's jet lands in Aberdeen, Scotland with the Donald and his coterie on board, to the sorry affair that exists today: wilderness gone, wildlife habitat destroyed, and the lives of local villagers irreparably harmed by the development.

    Here's the back story, taken from the movie's synopsis: Billionaire Donald Trump has bought up hundreds of acres on the northeast coast of Scotland, best known to movie-lovers as the setting for the 1983 classic film Local Hero. And like the American oil tycoon played by Burt Lancaster, Trump needs to buy out a few more locals to make the deal come true. In a land swimming with golf courses, Trump is going to build two more – along with a 450-room hotel and 1,500 luxury homes. The trouble is, the land he has purchased occupies one of Europe’s most environmentally sensitive stretches of coast, described by one leading scientist as Scotland’s Amazon rain forest. Local residents don't want it destroyed.

     Initially, the project was rejected by the region's government. But mysteriously, the national Scottish Government overturns its own environmental laws to give Trump the green light. Bulldozers spring into action. Water and power are cut off; it takes some homeowners ten days to get the developers to restore these basic amenities. Land disputes erupt while the developers destroy the homeowners' private property. In one mind- boggling incident, bulldozers pile up thousands of tons of dirt next to the homes of private citizens who oppose the project.

    The local police ignore citizens' complaints and instead arrest the film's director, Anthony Baxter. Donald Trump is awarded an honorary doctorate from a local university while his tractors turn wild, untouched dunes into fairways.

    Trumped walterDonald Trump could not appear less sympathetic, especially in this "Occupy" era. He insults local residents like Walter Forbes, right, calling them "pigs" and worse, while claiming his project will bring strong economic growth to this part of Scotland - even though the region is prospering and has less than a 2% unemployment rate. He worries far more about his helmet of hair, which is getting blown about in the wind, than about the women and men whose heritage the development is destroying. He ogles Miss Scotland, who is on hand for a press event, embarrassing her by telling her how pretty she is, as if he has sized her up for a job in one of his casinos.

    It takes a long time for the citizens to mount a community protest against the project. "It's not in their blood," said Anthony Baxter, when he spoke with the audience after the screening. Baxter is appealing to Americans to help raise awareness that will stop further development by helping him get the film into more theaters. He's also posted links on the film's Take Action page that make it easy to tweet the Donald or send a letter to the Scottish minister who approved the project. 

    This being Washington, D.C., the audience offered some additional ideas to Baxter. One person suggested that people write to the Scottish ambassador to the U.S. and urge the project to be shut down. Another suggested Baxter organize and "Occupy Trump Tower" in New York.

    Baxter appreciated the suggestions while warning Washingtonians to beware: Donald Trump has just gotten the contract to redevelop the historic Old Post Office in D.C. It's located on Pennsylvania Ave, right in between the U.S. Capitol building and the White House.

    "You could be Trumped yourselves," he cautioned.

    Don't miss other great films in the D.C. Environmental Film Fest. Env Film Fest logo
    Here's a calendar of showings between now and March 25.

     

     

     

    Beat High Gas Prices Ten Smart Ways

    Gas pump2Gas prices have topped $4 a gallon in some states, and are inching higher and higher in many others. You're probably not surprised: if you're reading this blog, then you know that gasoline comes from oil, and oil is an unreliable source of fuel. Prices are volatile right now because the Middle East is so shaky, worldwide demand is rising, and some American refineries are not operating at full capacity.

    But even when prices at the pump aren't high, the environmental and human health "costs" we pay for burning gasoline are out of sight, considering the pollution and climate change  it causes and the toll it takes on the air we breathe and the water we drink.

    These tips will help you save money at the pump - because they'll help you drive less.

    • 1. Drive smart - Avoid quick starts and stops, use cruise control on the highway, and don't idle.

    • 2. Drive the speed limit - Remember - every 5 mph you drive above 60 mph is like paying an additional $0.10 per gallon for gas.

    • 3. Drive less - Walk, bicycle, use a scooter or moped, combine trips, and telecommute.

    • 4. Drive a more fuel-efficient car - Consider one of the new hybrids; at the very least, choose from among the EPA's "Fuel Economy Leaders" in the class vehicle you're considering.

    • 5. Keep your engine tuned up - Improve gas mileage by an average of 4.1 percent by maintaining your vehicle in top condition.

    • 6. Carpool - According to the Natural Resources Defense Council, 32 million gallons of gasoline would be saved each day if every car carried just one more passenger on its daily commute.

    • 7. Use mass transit and "Ride Share" programs - Why pay for gasoline at all?

    • 8. Keep tires properly inflated - Improve gas mileage by around 3.3 percent by keeping your tires inflated to the proper pressure. Replace worn tires with the same make and model as the originals.

    • 9. Buy the cheapest gas you can find - Buy gas in the morning, from wholesale shopper's clubs, and using gas-company rebate cards. Track neighborhood prices on the Internet.

    • 10. Support higher fuel-efficiency standards and the development of alternative fuels - Ultimately, our best hope for beating the gas crisis is to increase fuel efficiency while we transition to renewable and non-petroleum based fuels. Endorse efforts to boost average fuel efficiency to at least 40 mpg. Support programs that promote research and development of alternatives to transportation systems based on oil.

    Need a gauge to check your tire pressure? Find one in our store.

    Want 10 ways to save money and energy in your home? Here you go.

    These energy-saving tips save more than fuel.

    Do You Have Any "Thneeds?" Win Free Tickets to the Lorax if You 'Fess Up.

    Lorax bookWhen my kids were little, we loved reading Dr. Seuss' "The Lorax" together.In case you don't know, it's the story of a greedy developer (well, that's what I call him - Dr. Seuss called him the Once-ler) who cuts down all the Truffula Trees (but they could be ancient forests, or the grove of woods in a community) in order to produce something people don't really need but are convinced they do (Dr. Seuss called it a "Thneed" - I call it "stuff" or worse, when I'm really annoyed). The Lorax tries to convince the Once-ler to save at least some of the trees. But the Once-ler, blinded by the glee he feels from making huge profits on his Thneeds, ignores the Lorax until the land far and wide is trashed and all the trees are gone.

    You can't miss the message: don't sacrifice nature and our quality of life to greed, plain and simple as that.

    Though the book was written in 1971, it's as relevant today as it was forty years ago. In fact, Lorax posterthe new movie based on The Lorax that's premiering this weekend couldn't be more timely. More than ever, we have to protect forests from clearcutting. And we have to protect the planet from the environmental and health impacts that accompany the manufacture of a whole lot of "stuff" we really don't need.

    That's the big picture. Here at home, it's also our resonsibility to stop buying so many "thneeds" - things we don't really need. I'm looking around my house right now and I hate to admit it, but I see a lot more "thneeds" than I wish I did: stacks of books I know I'll never read but just felt like I had to have, three different rain jackets (one would have been plenty), two different leashes for my dog, an electric breadmaker I thought I'd use but almost never do, a rice cooker I've never used, a sushi making kit I unwrapped but never tried, an accordion I really intended to learn to play...

    Sure, I can pack all this stuff up and take it to Value Village or list it on freecycle.org. But I never should have bought it in the first place. I sure didn't need it.

    What about you? Do you have any "thneeds" you wish you hadn't bought? Or is the Lorax inspiring you to think twice before buying a new "thneed" you don't really need?

    If so, let me know. In fact, thanks to Universal Pictures, I will provide a $25 Fandango Gift Card, which should cover two tickets to see the Lorax, to whomever reveals his or her most embarrassing "thneed" in the comments below.

    So 'fess up. What's your "thneed"? And what are you going to do about it?

    (The winner will be announced on Saturday, March 4).

     

     

     

     

     

    Lead-Free Lipstick? Well...duh!

    LipsIsn't it common sense that we should NOT eat lead, even in minuscule amounts?

    We've gotten it out of paint and gasoline because of its links to birth defects and mental retardation. Says Health Canada, "Exposure to lead may have subtle effects on the intellectual development of infants and children. Infants and toddlers are particularly vulnerable to the harmful effects of lead because they are undergoing a period of rapid development; furthermore, their growing bodies absorb lead more easily and excrete lead less efficiently than adults. In addition, infants and young children are more likely to ingest lead because of their natural habit of putting objects into their mouths.

    "Once in the body, lead circulates in the blood and either builds up in bone or is eliminated from the body, mostly in urine. Lead can stay in the body for over 30 years following exposure."

    So the message should be: don't use lead, and especially don't eat it.

    Yet updated research from the U.S. Food and Drug Administration has found noticeable amounts of lead in over 400 brands of lipstick, including Revlon, Clinique, L'Oreal, Maybelline, Cover Girl, and Estee Lauder.  FDA says that it is not concerned because lipstick is a "topical" product that is not intended to be "ingested." In other words, the agency is acting as if lipstick stays on lips.

    But if you wear lipstick, you know that's not true. We lick our lips all day long, which means that we're eating lipstick all day long, and applying it all day long, too.

    Besides, says Mark Mitchell, M.D., MPH, the policy advisor of the Connecticut Coalition for Environmental Justice and co-chair of the Environmental Health Task Force for the National Medical Association, lead “builds up in the body over time and lead-containing lipstick applied several times a day, every day, can add up to significant exposure levels.”

    In January, reports Forbes, an advisory committee to the U.S. Centers for Disease Control and Prevention declared there is no safe level of lead for children and stressed the importance of preventing lead exposure for kids and pregnant women. While lipstick is not sold to children, if you're a mother, aunt, grandmother, or babysitter, you know how hard it can be to keep kids away from make-up, especially lipstick.

    To be clear, the cosmetics companies are not intentionally adding lead to their product forumulations. But because lead is so prevalent in air, water, and minerals, it can appear as a trace contaminant in the raw ingredients companies use in manufacturing.

    Avon-CherryJubilee-Lpstck08-lgIf you want to buy lipstick, here are 11 brands that tested lead-free in 2007. Note that many are made by companies you'll recognize, like Avon, and are very affordable.

     

    Think Twice Before You Buy Hershey's Kisses for Your Valentine

    This Valentine's Day, before you cover your sweetheart with Hershey’s kisses, or toss a few of those treats into your kids’ lunch box, consider the alternative: organic, fair trade, bite-size bars made from cocoa produced by companies that care about people and the planet.

    Hersheyhaveaheart_small_0-300x186Why not Hershey’s? The company has been under fire for years from international organizations that monitor child welfare. Most of the world’s cocoa is produced in West Africa, where cocoa farmers typically live in poverty and where forced labor, especially among children, and human trafficking, are tragically common. Reports from concerned humanitarian groups describe how children often work long hours on cocoa farms performing hazardous work like using machetes, carrying heavy loads, and coming into close contact with toxic pesticides.

    Several non-profit groups organized a “Raise the Bar” campaign to ask Hershey to take meaningful steps to combat child, forced and trafficked labor in its supply chain, and an online petition drive generated over 100,000 letters to the company asking it to improve its cocoa sourcing practices.

    Happily, the company announced recently that it will commit to sourcing independently certified cocoa for its Bliss line by the end of 2012. However, Hershey’s produces many products that contain chocolate, including Almond Joy, Kit Kat, Whoppers Malted Milk Balls, and Reese’s Peanut Butter Cups. What about responsibly sourcing ALL the cocoa it uses in all these products? Eighth grader Jasper Perry-Anderson has created a follow-up campaign on Change.org to ensure that the Hershey Company expands its commitment to certified cocoa to all its products in the future.

    Which gets us back to alternatives to Hershey’s Kisses for Valentine’s Day. Look for chocolates that are certified both fair trade and organic. Fair trade helps protect kids, and organic helps protect the environment. Here are some yummy options you should be able to find in your grocery store, at food co-ops, and at chains like Whole Foods that have made a commitment to carry more sustainably produced products.

    Dag-tsmoonDagoba – Ironically, Hershey owns this company, which was already organic and fair trade when it was acquired. Dagoba sources cacao, the primary ingredient used to make chocolate, from Latin America, South America and Madagascar. Their entire line of drinking chocolate, syrup, and cacao powder has been certifed Fair Trade by Transfair. You can buy a box of "bites" or choose full-fledged bars.

    Endangered speciesEndangered Species ORGANIC DARK CHOCOLATE CHIMP MINTS They're certified organic, vegan, gluten-free, kosher Non-GMO and the cacao is sourced from Rainforest Alliance Certified™  ethically traded cacao farms ensuring fair trade, responsible labor practices and sustainable farming. Plus they taste good!

    Wei of Chocolate -  This organic and fair trade chocolate, also certified by the Rainforest Alliance, is infused with "energetic" flower essences that they claim lead to greater tranquility, peace and joy. They're beautifully wrapped; a box-ful would certainly enhance my peace and joy, at least as long as they lasted!

    Lake Champlain Chocolates makes some delicious organic chocolates - but they're NOT Fair Trade: Organic Chocolate Truffles from Lake Champlain Chocolates -  or organic chocolate squares in flavors that include cinnamon, sea salt and almonds, milk, and dark.

    Then there's Ghirardelli. It promotes some of its bars as "100% all natural," but offers no explanation of what that means. There's no mention of Fair Trade or organic on its website, either. What gives?

    If you prefer chocolates from these companies, please go to their websites and encourage them to adopt certified fair labor and organic practices.

     RELATED POSTS:

    Fill Your Heart With Organic Chocolate

    Environmental In-Box: Seeds of Change Chocolate

     

    Later this year, look for Hershey’s Bliss® products made with 100 percent cocoa from Rainforest Alliance Certified farms. Rainforest Alliance Certified farms have met comprehensive sustainability standards that protect the environment and ensure the safety and well-being of workers, their families and communities. Hershey’s Bliss® chocolates are available to U.S. consumers at more than 35,000 retail outlets. Meanwhile, you can read more about Hershey’s sustainability plans here.

    What Did I Miss?

    If you make an organic, Fair Trade chocolate we didn't mention here, please leave a comment with all the pertinent information. If you love an organic, Fair Trade chocolate we failed to notice, please let us know! Thanks.

    What You Don't Know CAN Hurt You, Warns "The Non-Toxic Avenger"

    Is there a direct link between cancer, autism and all the toxins in our environment?

    Nontoxic avengerDeanna Duke, author of the new must-buy book, The Non-Toxic Avenger: What You Don't Know Can Hurt You, believes there is. And with good reason: In 2007, Deanna's husband Hank, was diagnosed with multiple myeloma, an incurable, extremely life-shortening form of leukemia. That news on its own would have been devastating enough; but it came in the same week that her son Henry was diagnosed with Asperger's syndrome, a mild form of autism.

    Though both cancer and autism have genetic links, Deanna, who also blogs at The Crunchy Chicken, couldn't help but wonder whether toxic chemicals she and her family encountered every day could also have contributed to the illnesses. In addition to helping her husband and son come up with treatment plans, Deanna decided to do two things: track down the sources of dangerous chemicals she and they were exposed to, and figure out how to avoid them in the future. This illuminating and inspiring book charts Deanna's quest.

    Here is just a short summary of the extent of her research:

    * She had her body tested for a wide array of toxins, both those under her control based on products she willingly chose, like cosmetics or food, and those that exist in the environment but that she has little control over, like air and water pollution.

    * She tested common houshold projects, like rubber toys and her computer equipment, to see if they contained nasty PVCs (they did).

    * She started making her own safe personal care products, like deodorant and hair dye, to avoid parabens, phthalates, and other cancer-causing chemicals.

    * She changed her shopping habits to buy more organic food.

    * And of course, she wrote this book: part heart-wrenching story about trying to deal with the illnesses of her husband and son, part manifesto on what we all can do to protect ourselves from environmental hazards, especially those we think won't do us any harm.

    I hope you'll pick up this book as soon as you can and read it cover to cover. You'll cry. You might laugh at all of Deanna's exploits. And then, hopefully, you'll get busy -- clearing out your cupboards, writing to your elected officials, and telling everyone you know that they MUST read this incredible, courageous, inspiring book, too.

     

     

    Energy-efficient Fusion debuts at North American Auto Show

    If you're in the market for a new family car that gets good gas mileage, easily carries 5 passengers, and has room in the trunk for your junk, several of the new models that debuted at the North American International Auto Show in Detroit this week could be exactly what you're looking for. For now, let's take a look at the Ford Fusion Hybrid.

    Fusion hybridThe Ford Fusion Hybrid created some of the biggest buzz at the show, and for good reason. It's a roomy, family-size car but with snazzy style and a regenerative braking system and electric battery that help it get 36 mpg in the city, 41 mpg on the highway. (Full disclosure: I was a guest of the Ford Motor Company at the auto show, though under no obligation to favorably review any of its vehicles.) In case you're wondering, here's how Ford explains what "regenerative braking system" means:

    When you apply the brakes in a conventional vehicle, kinetic energy is lost to heat due to friction. During braking in the Fusion Hybrid, however, the regenerative braking system recovers over 90 percent of this energy that is normally lost and sends it back to the battery pack to be stored for later use. Not only is regenerative braking efficient, but it also helps minimize wear on the brake pads, lowering the cost of maintenance.

    SmartgaugeIt doesn't matter if a car CAN get good fuel efficiency if the driver drives so it doesn't. One of the features I like the most on the Fusion is its "Dual LCD SmartGauge Cluster with Eco Guide." The SmartGauge uses liquid crystal displays on either side of the center-mounted speedometer. A tutorial built into the display lets you choose one of four data screens for the level of information you want — Inform, Enlighten, Engage or Empower — and explains your options within each. Steering wheel-mounted controls make it all easy. All levels can indicate instant fuel economy and trip data including time-elapsed fuel economy and miles to empty. The display grows leaves when you drive efficiently. The leaves fade when you don’t. More leaves = more mpg.

    Another plus? The Fusion Hybrid's eco-friendly cloth seating is made from 85 percent post-industrial materials - polyester fibers that would otherwise have ended up in landfills.

    The car also includes "adaptive cruise control" to automatically slow the Fusion when it detects slower traffic ahead, and an "active park assist" system to make it easier for the driver to parallel park. Sensors in the Fusion's rear quarter-panels detect traffic in a driver’s blindspot, providing both audible and visual warnings if traffic – unseen by the driver – is approaching.

    While the Fusion Hybrid is available in show rooms now, stay tuned for the Fusion Energi plug-in hybrid, which Ford claims will be the most fuel-efficient midsize car in the world. Arriving this fall, Fusion Energi could deliver more than 100 MPGe, a mile per gallon equivalency metric for electrified vehicles. Ford says this is 8 MPGe more than the Chevrolet Volt and 13 MPGe more than the projected efficiency of the Toyota Prius plug-in hybrid model.

    Related Posts:

    Here's what I thought when I test-drove the original Fusion Hybrid in 2010

    How Green Are the Cars at the 2010 Auto Show?

    My test drive of the all-electric Nissan Leaf: On a scale of one to 10, I give it a...

    Top Ten Ways to Use Less Gas

    Test drive the new Chevy Volt with me

    Tire pressure gauge 2Want to increase your fuel efficiency overnight? Pump up your tires! Use this tire pressure gauge to check your tire pressure at least every three months.

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