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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « DON'T Use Your Purse November 23 | Main | The Story of Stuff »

    Not the Kind of Friends the Earth Needs

    When it comes to friends – of the Earth, anyway – Jennifer Anniston must count herself out. Jen_blog_11 Why else would she endorse bottled water, a product that’s been universally panned for wasting billions of gallons of oil, creating tons of trash, and contributing to climate change?

    Maybe it has something to do with the deal she got with Glaceau’s smartwater brand. According to a corporate statement, “Jennifer recently became an investor in the company and is even getting actively involved in the business.” She’s also lending her image, for the first time in the U.S., to full-page ads that are showing up in magazines aimed squarely at women. You don’t have to be a genius to get the campaign: “smart” women drink bottled water.

    Duhhh. Despite the name, there’s nothing “smart” about a product that industry-wide wastes 2 gallons of water for every 1 that’s bottled, that depends on nonrenewable resources for packaging and shipping, and that is barely recycled.

    Glaceau’s website proclaims, “Just so you know, our two favorite subjects in school were science and nature. ,,,we love to hydrate people (responsibly, of course), and we have a fresh new approach to water. Enjoy…one sip may result in a boycott of other beverages.”

    Hmmm. Give you any ideas?

    Rohan Oza, smartwater’s senior vice president of marketing, says “To us, Jennifer truly embodies what smartwater is all about as she combines substance and style like nobody else.”

    Too bad Jennifer Anniston doesn’t embody a friend of the earth.


    Be Jen’s Friend – Send her a reusable water bottle

    Maybe Jennifer Anniston would be more eco-friendly if she had a reusable water bottle. You can send her one, along with a note urging her to save her image for products that actually protect the planet, at:

    Jennifer Aniston

    Brillstein-Grey Entertainment 9150 Wilshire Blvd. Suite 350 Beverly Hills, CA 90212 USA


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