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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « Eco-Unity Event Urges Environmentalists to Vote for Obama | Main | Recycling CFLs is Finally Easy to Do! »

    EcoSearch Surfs the World (Wide Web) and Raises Money to Protect It, Too

    Ecosmall Meet the world's first search engine dedicated solely to protecting the planet. has partnered up with Google to create a homepage you can search exactly as you would at The earth advantage: Google shares a portion of its advertising revenue the same way it does with websites like and The difference? EcoSearch donates 100% of its profits to nonprofit organizations like Sierra Club and Natural Resources Defense Council. Talk about an easy way to raise money for earth-saving initiatives!

    David Krasnow, the brains behind the operation, says "EcoSearch was formed because we are dedicated environmentalists who want to make a difference, and believe that, when given the opportunity, millions of people will join us."

    Krasnow notes that, "In the past 3 months, Google paid over a BILLION dollars to advertising partners. Unlike for-profit companies which put all this money into the pockets of individuals (usually already incredibly rich individuals), EcoSearch donates, as required by law, all of its profits to charities."

    Adds Krasnow, "We built this site for you. Without your participation, nothing changes. So please, use us whenever you search, tell all your friends, and if you think of a way that we can improve, please don’t hesitate to let us know!"

    Thumb_green_2  Great idea, David.  Thumbs up!


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