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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « How "Green" is Sarah Palin? Not very (unless you count her experience). | Main | Going Back to School? Go Green To Save Hundreds of Dollars »

    What's Convincing Companies to Go Green? Consumer Demand.

    What should you do if you want companies to go green?

    Demand it, of course.

    It's a strategy that makes perfect sense, given that companies themselves say consumers are the biggest drivers of the sustainability changes they're willing to make. In a recent study conducted by Ernst & Young and reported on by Mary Hunt at In Women We Trust, executives from the finance, consumer goods and manufacturing industries acknowledged that consumer demand was a far greener "carrot" than environmental regulation, legislation, or competition, among other factors.

    Readers of Big Green Purse won't be surprised. Our mantra is all about ways you can make your money matter to protect yourself and the planet. But it's great when the very targets of our spending decisions acknowledge how much power we really have!

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    Comments

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    Tony Meleca

    Hi Diane - finally companies are starting to realize that consumer power needs to be taken into consideration! Good to see the balance of power shift. Cheers, Tony

    Diane MacEachern

    Great suggestions. Thanks.

    The comments to this entry are closed.

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