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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
  • « New "Prevention Agenda" Aims to Focus Pres.-Elect Obama's Vision for Change | Main | Pity the Poor Thanksgiving Turkey »

    When You Start Spending Money Again, Make a Difference: Choose Green Products and Services

    The current economic downturn has a "green" lining: reduced consumption is cutting environmental impact almost across the board, scaling back carbon dioxide emissions and trash piles as people drive less, buy less, and pluck more goods out of neighborhood yard sales and on-line swap shops before they get redirected to the dump.

    These are good habits to develop, even if many of us have been forced into them. But what will happen when the financial crisis eases (which it eventually will) and we start to feel money jiggling in our pockets again? It could be tempting to forgo our new behavior patterns and rush out to buy SUVs, the newest electronic gadget, and more clothes than we can possibly wear. That would be a shame. If the financial meltdown has taught us anything, it should be that the way we spend our money matters. When we have dollars to dole out again, we should do so not only to meet our material needs, but to bolster the green economy, too. 


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    Doreen / Mom Goes Green

    So true...funny how economic hard times can work magic for the green effort. Hopefully, because we're all now forced to truly "think" about our actions, we'll be a bit more conscious and make conservation and reduction part of our family's regular route, for good!

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