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Why My Purse is Green

Because I believe…

  • the fastest, most effective way to stop polluters is by pressuring them in the marketplace
  • women can be the world’s most powerful economic and environmental force if we intentionally shift our spending to the best green products and services
  • women have the power right now to solve many of our most serious environmental problems by using our green purses to make a difference
  • women must act – intentionally, collectively, and with the full force of our purse power behind us – if we hope to leave our children and grandchildren a better world.
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    Big Green Declaration for Change Says It's Time for a New Biz Model

    There is a silver lining in the economic meltdown and environmental crises we face.

    Biz woman and globe These twin 'evils' have created an unprecedented opportunity to throw out old business models in favor of new approaches that will redefine prosperity in terms of health and wellness, work-life balance, and environmental protection.

    For decades, "old business" advocates successfully argued that we could not have both a clean environment and a thriving economy. We now know, nothing could be further from the truth. Safeguarding the planet is the linchpin to our economic renaissance.

    This realization could not come at a more critical -- or exciting time, especially for women? Why?

    For the first time, women are on the verge of overtaking men as the nation's breadwinners. Women are looking for meaningful employment in enterprises that are socially responsible and environmentally relevant as well as economically rewarding. Women are also seeking the kind of independence that allows them to fulfill their personal goals while cultivating their professional ambitions.

    I have just published: A Big Green Declaration for Change: Why Going Green is the Ultimate Success Strategy for Women Entrepreneurs. It lays out a vision for a new approach to business that I believe we must take to recover economically and get the planet back on track.

    Read it. Think about it. Do it.


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    Jeanne of Ecolabel Fundraising

    Interesting. I'll check it out. Thanks


    Angie Goodloe

    I just subscribed! Sounds like an excellent resource. Thanks for posting:)

    Diane MacEachern

    Let me know what you think. I hope you feel more hopeful after you read the Declaration. People have gotten so downtrodden - I hope the Declaration helps you re-imagine the future!

    The comments to this entry are closed.

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